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4/4 Venture Classification Matrix 

Increased Market Opportunity

4/1
4/2
4/3
4 / 4

 Increased Readiness

3/1
2/1

 Increased Organizational Readiness

3/2
3 / 3
3/4

 Increased Readiness

 Increased Managerial Readiness

2/2
2 / 3
2/4
1/1
1 / 2
1/3
1/4

 Increased Readiness

Decreased Risk 

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