Regents Park Ventures

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• What specific problem or need do customer have?

• Why is the problem important? For whom?

• Who, specifically is the customer?

• How do we know the market exists?

• What independent evidence can you cite, such as independent market research?

• How large is the specific (narrowly defined in units) market for your product?

• What is the expected growth of this market (in units)?

• Are the market size estimates realistic?

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For industrial product companies....​

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• What 2-3 industries comprise the most important prospects in years 1 through 5.

• What are the job titles of the buyers (decision-makers) in these prospects?

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For consumer product companies....​

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• What are the demographics of the 2-3 most important consumer segments in years 1 through 5?

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